The Archives
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02.21.10Publishers should add value before raising ebook pricesWhen it comes to ebook pricing, I've changed my position on the matter almost weekly; sometimes I side with publishers, sometimes with retailers, sometimes with consumers. But I think this week I may have finally realized something that forces me into a more permanent point of view on the matter. It's this: Most publishers want to maintain the traditional business model and slow the growth of the ebook market. Most publishers, in fact, are trying to intentionally slow the uptake of ebooks by consumers. I think that's what the whole pricing issue is really about--driving away customers as much as possible, ...
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12.02.08It begins: publishers starting to hike prices on Amazon ebooksKindle owners, prepare yourselves. As ebooks grow in market share, you're going to be hearing a lot of arguments from publishers--all of them deeply suspect--about why they have to price their books higher. If you were around for the whole mp3 revolution--from its tiny birth pangs in '98 and '99, through the iPod's first really disruptive years in '03 and '04, to the fairly mature market we have now--you'll have heard all of these arguments before. If you're not a technophile and don't even think of your beloved Kindle as a disruptive technology, the arguments might be new to you. But ...
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