Qualcomm’s new color screen technology that it first revealed back in January–imagine the Kindle’s E Ink screen but higher resolution, in full color and with full motion–has popped up again this week in a couple of new demo videos.

The Mirasol screen requires even less power than an E Ink screen, but like E Ink it can be read clearly in bright light (outside, for example). It works similar to how a butterfly’s iridescent wings display different colors depending on the angle of light.

Qualcomm says the screen will be used in an ereader device hitting the market this fall, but won’t say anything else. Would you be willing to upgrade to a new Kindle model if it could handle full-motion color video, high resolution photos and illustrations, and had a longer battery life?

Below are the two demo videos.

From the Los Angeles Times:

From Slashgear (if the video doesn’t appear, try reloading the page–there seems to be a bug in the way it’s embedded):